Social media is a gateway to reach more audiences and generate organic discussions about your brand. Online brand visibility keeps businesses accessible by consumers, enabling them to provide both quick information and ecommerce services. If done right, your social media strategies may help your business flourish in unimaginable proportions. However, careless management can turn your social media marketing goals into sludge.
Businesses still often think of the customer journey as a transaction. Even though today’s customer service is indeed customer-centric, some interactions feel like they’re all about the money (technically in sales, it is). They check every customer touchpoints, identify the ones that ruin or improve the customer experience, and make sure customer satisfaction is achieved.
Customers can help your growth or break you brand. Providing customers with stellar services and products will go a long way; but great customer service can propel your success further. So in this industry, it’s crucial to keep your brand customer-centric. To maintain customer-centricity and to provide quality customer service, take the time to invest in your customers. Investing, in this case, doesn’t necessarily entail the sort of investments most businesses partake in. But, rather, it’s by way of great customer service where you can…
Sure, you have a great social media marketing plan, but it won’t matter if the person handling it can’t implement it well. An effective social media manager is instrumental in propelling a brand through the social networking space, especially since consumers are driven by the accessibility of these platforms.
Visual marketing has become increasingly popular in recent years. It’s perhaps best exemplified by the saying “A picture is worth a thousand words.” The allure of multimedia content, including photos and videos, has created a new frontier in marketing. Social media also gives these visuals a boost, allowing them to reach more people in an instant.
In this changing world, customers are turning to social media to find out more about brands instead of just networking. As consumers flock to this platform, businesses have also started to use social media to market their products and services.
There are many ways to engage with your customers and solve their problems, but one of the most popular ones is chat support. A 2015 study shows that 92% of customers prefer live chat over other platforms when seeking assistance from brands. This channel can make up for the limitations of other customer service touchpoints, like the phone, email, and social media. Here’s how it ensures customer satisfaction.