7 Skills that make an effective social media manager

Sure, you have a great social media marketing plan, but it won’t matter if the person handling it can’t implement it well. An effective social media manager is instrumental in propelling a brand through the social networking space, especially since consumers are driven by the accessibility of these platforms.

4 Tips to make the most out of your visual marketing campaign

Visual marketing has become increasingly popular in recent years. It’s perhaps best exemplified by the saying “A picture is worth a thousand words.” The allure of multimedia content, including photos and videos, has created a new frontier in marketing. Social media also gives these visuals a boost, allowing them to reach more people in an instant.

6 Ways to handle negative feedback on social media

In this changing world, customers are turning to social media to find out more about brands instead of just networking. As consumers flock to this platform, businesses have also started to use social media to market their products and services.