7 Skills that make an effective social media manager

Sure, you have a great social media marketing plan, but it won’t matter if the person handling it can’t implement it well. An effective social media manager is instrumental in propelling a brand through the social networking space, especially since consumers are driven by the accessibility of these platforms.

4 Social commerce strategies that you should be using now

What social media trends could help businesses launch successful e-commerce campaigns this year? Open Access BPO lists down four strategies that are fast changing the digital marketing game.