Businesses still often think of the customer journey as a transaction. Even though today’s customer service is indeed customer-centric, some interactions feel like they’re all about the money (technically in sales, it is). They check every customer touchpoints, identify the ones that ruin or improve the customer experience, and make sure customer satisfaction is achieved.
Sure, you have a great social media marketing plan, but it won’t matter if the person handling it can’t implement it well. An effective social media manager is instrumental in propelling a brand through the social networking space, especially since consumers are driven by the accessibility of these platforms.
There are many ways to engage with your customers and solve their problems, but one of the most popular ones is chat support. A 2015 study shows that 92% of customers prefer live chat over other platforms when seeking assistance from brands. This channel can make up for the limitations of other customer service touchpoints, like the phone, email, and social media. Here’s how it ensures customer satisfaction.
Everything you tell your customers through your digital marketing campaigns and customer support interactions can leave a significant impression among them. This is why it’s important that all your communication strategies are streamlined to convey a single and clear message.
Business process outsourcing (BPO) allows companies to acquire the right tools and manpower to increase their productivity and improve their products and services. Through this business strategy, you can expand your capabilities without compromising your core expertise.
Mastering the technical aspect of customer service can be difficult. When consumer electronic products and software that are meant to be efficient fail to get the job done, users easily get frustrated. At times like this, brands need to help people make the most of their purchases. One of the best ways to do so is to provide reliable and responsive support across multiple platforms.
As people’s expectations evolve, customer service has become more than just answering calls. These days, to deliver excellent support, brands have to be on top of the latest trends, processes, and technologies. They must consolidate these well to provide a consistent and seamless customer experience across multiple touchpoints.