In this changing world, customers are turning to social media to find out more about brands instead of just networking. As consumers flock to this platform, businesses have also started to use social media to market their products and services.
To deliver great customer service, you must know your customers well enough that you can anticipate their needs. You have to be present at the right moments so that you can walk customers through their most pressing concerns. Being attentive to their complaints is the first step you need to take to exceed their expectations.