Businesses still often think of the customer journey as a transaction. Even though today’s customer service is indeed customer-centric, some interactions feel like they’re all about the money (technically in sales, it is). They check every customer touchpoints, identify the ones that ruin or improve the customer experience, and make sure customer satisfaction is achieved.
Customers can help your growth or break you brand. Providing customers with stellar services and products will go a long way; but great customer service can propel your success further. So in this industry, it’s crucial to keep your brand customer-centric. To maintain customer-centricity and to provide quality customer service, take the time to invest in your customers. Investing, in this case, doesn’t necessarily entail the sort of investments most businesses partake in. But, rather, it’s by way of great customer service where you can…
In this changing world, customers are turning to social media to find out more about brands instead of just networking. As consumers flock to this platform, businesses have also started to use social media to market their products and services.
Underestimating the impacts of long hold times can lead to customer churn. Making customers wait for quite a long period may force them to hang up the phone and abandon the transaction.
As people’s expectations evolve, customer service has become more than just answering calls. These days, to deliver excellent support, brands have to be on top of the latest trends, processes, and technologies. They must consolidate these well to provide a consistent and seamless customer experience across multiple touchpoints.
Becoming a customer-centric company is probably every manager’s dream. In a marketplace where every firm is competing for customers’ attention and loyalty, business leaders know that they can’t afford to lose customers. Great products and services are not the only requirements to make it to the top. More importantly, the way businesses create connections with customers will impact its longevity and success.
You’ve probably heard the term “real-time analytics” before. It’s an all-encompassing concept being used across different industries and is especially popular among business process outsourcing (BPO) companies. Broadly speaking, it refers to an organization’s ability to use available data and resources when they’re needed. In call centers, however, this term simply means monitoring customer transactions as they happen in real time.