How can you be confident about your decision when choosing a telemarketing firm to partner with? Open Access BPO provides some pointers that can help you find out if an outsourcing company is the right fit for your business or not.
Telemarketing remains to be one of the commonly outsourced services to call centers in the Philippines. Since it’s one way for businesses to connect with potential customers for marketing or sales purposes, choosing the right provider that will carry out the telemarketing tasks can be an overwhelming and challenging experience.
For this reason, it’s important that you base your decision on pointers or criteria that many businesses have been using in their selection process. The following areas should be evaluated carefully before partnering with a Philippine telemarketing company:
The number of years a telemarketing firm has been in operation can highly speak of its expertise. The longer the company has been catering telemarketing services, the more campaigns you can use in evaluating the firm’s competence. Ideally, your prospect should have a clean track record in generating leads for businesses. In case there have been challenges or issues in the past, you should ask how the company overcame them and how the clients were spared from suffering financially.
Other than the telemarketing company itself, a good source of feedback would be its past and current clients. By talking to the company’s references, you can gain insights that can help you gain more trust and confidence toward your prospect. The best clients to ask feedback from are companies that belong to the same industry that you come from, since these companies may have outsourcing experiences that are highly relevant to the nature of your business.
Telemarketing firms in the Philippines may charge you differently. Pricing is normally based on the specifications of services you plan to outsource to a company. The bigger the campaign is, the more expensive it will cost you. The best thing to do is to create a shortlist of at least three prospects. This can help you compare the different packages being offered and the costs stipulated. Choose the company that demands a competitive rate, but can promise you excellent outcomes at the same time.
The success of your telemarketing campaign depends on the competence of the people manning it. Ask your prospective service provider how they can guarantee that you will have highly proficient telemarketing agents. Review the guidelines they use for recruitment, training, and quality assurance purposes. Look at the attrition rates and employee satisfaction levels too. Lastly, ask your prospects how they maintain a positive work culture where agents are constantly motivated to do their best.
When choosing a telemarketing firm, you must be proactive and anticipate actual challenges that may take place once the outsourcing campaign has started. There must be a clear agreement on what happens in case the outsourcing deal is dissolved. There must also be provisions that will protect your business, such as non-disclosure clauses to make sure your company’s intellectual properties will remain protected.
Succeeding in telemarketing requires hard work since customers are generally hard to convince over the phone. If your company is using this business function to touch base with potential customers, you must entrust it to a firm that can truly bring fruitful sales or marketing results. By referring to these criteria, you will end up outsourcing to a good telemarketing firm that has a clear vision on how to effectively sell your products and services.
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