Submitted images, if not moderated properly, can negatively affect your social media marketing efforts. Open Access BPO explains why image moderation outsourcing can be your way of protecting your brand’s reputation online.
User-generated content (UGC) may come in several forms. Moderating the contributions of your online community is no longer limited to just filtering written posts or text comments; photo submissions, infographics, memes, and other images also require stringent review. This is why image moderation is becoming a popular addition to the list of moderation services commonly outsourced to call centers in the Philippines.
The importance of moderating images
Social media is a powerful platform that you can use in connecting to both existing and prospective customers. Uploading branded images on social media sites can be a great strategy for attracting an Internet-savvy audience, since making your brand more visual makes it more remarkable to viewers. The challenge, however, lies in making sure that the images you make available on your social media properties will not have any negative impact on your brand’s reputation.
Outsourcing image moderation services is therefore a good way to protect your online credibility. Having an expert team who can go through all forms of UGC, including image submissions, can go a long way in eliminating the possibility of having harmful content published on your social media sites. Expert image moderation agencies also use programs and apps to aid them in analyzing the images’ quality and technical specifications.
How image moderation can impact your brand
Image moderation prevents harmful content, such as those depicting abuse, discrimination, or nudity, from being published on your Facebook posts’ comment sections, message boards, and other online properties. Image moderators are trained using existing protocols and guidelines usually found on your site’s terms of service. You may also give them additional instructions to make sure that they execute the moderation process according to your preference.
Copyright infringement, invasion of privacy, and security threat are some of the issues where image moderation can be the commensurate solution. Spamming and redirection to third-party websites can also happen if images and link captions are not properly moderated on your social media sites. Off-topic photo comments can also be published if you don’t have moderators guarding your sites. All of these can downgrade the level of interaction among your online community members.
Image moderation outsourcing can be your brand’s way of taking responsibility in safeguarding your online community from harmful content. At the end of the day, it’s your online reputation that will make your followers remain loyal to your brand for a long time.
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