Businesses today invest in digital marketing to be competitive online, establishing and strengthening their web presence by developing a website. With this, companies would be able to spread brand awareness on the social web, making it easier for them to engage with both existing and potential new customers.
A website can also be a powerful platform for building a company’s reputation, expanding their bevy of services, and helping increase revenues. To succeed, however, businesses needs to invest in a good web design.
Empowering your site with good web design
Developing a site for your business seems simple, especially now that anyone with an Internet connection can easily learn how to code or use Photoshop. If companies relied on just these skills, then they may end up with a badly structured site. It may even look presentable on the surface, but it could be bogged down by bugs and is virtually unsearchable.
A capable web designer should be able to create a business website that–
• Is easy for people to find online.
• Provides useful information and helpful resources that are about the company and its offerings.
• Has a visually appealing design and layout that reflects the business’ branding.
• Provides a simple user interface that allows for an intuitive navigation.
• Offers a pleasant user experience (UX) that encourages people to stay and keep coming back for more.
What makes a good web design?
Web design isn’t just about aesthetics; it’s about creating a web experience that can elicit a positive response and motivate repeat visits from the site’s visitors. So whether in-house or outsourced, your designated web designer must not only know how to make a webpage, he must also have an eye for design and a full understanding of site usability.
Here are some of the factors that contribute to making a good web design:
Web developers normally structure pages of a site in logical hierarchies. An optimal site navigation system helps visitors seamlessly move from one page to another to find what they need. Navigation can come in the form of search boxes, header/footer menus, drop-down navigation menus, and links placed within the site’s content.
Like in any published media, page layout talks about how on-page elements (logos, written content, images, videos, negative space, menus, and even advertisements) are positioned or aligned within the webpage. A good page layout should be able to balance all these element to make the page both visually attractive and easy to navigate through.
Sure, your website carries information about your company and the products you offer, but if these are the only content on your site, then you might as well publish an online brochure. For brands, it’s important to include site features that provide value to visitors. A manufacturing brand may include ecommerce functions so visitors can buy products directly from the site. Including a live chat feature on your site will prove valuable to consumers seeking real-time customer support.
A website that takes too long to finish loading indicates a sloppy web design that only makes site visitors impatient. It may be because the on-page image or video content is just too big that it eats up bandwidth or it’s some complicated issues under-the-hood. In any case, if your site makes people wait, they may abandon the idea of seeing your content and instead move on to other websites, possibly your competitor’s.
Modern users are consuming online content and are conducting transaction using their smartphones and tablets, overtaking the desktop the most used digital platform. As such, companies need to consider smaller devices, different mobile browsers, and operating systems when developing their webpage design strategies. This ensures that every site visitor is granted with an optimal UX on your site no matter how they’re accessing it.
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