How content moderators tell if a user review is fake or not


What are the distinguishing features of a fake product or service review? Open Access BPO lists down some common qualities of misleading and fraudulent reviews that moderators base on when screening your website’s content.

Company websites that allow visitors to contribute product testimonials are susceptible to negative content, particularly fake reviews. Needless to say, this kind of content can create a bad image for your brand. Since most buyers check first what others have to say about a product or service before actually sealing the deal, it’s important that user reviews in your website are created by actual customers out of good intent and not just by some competing brand trying to tarnish your name.

Outsourcing to a call center in the Philippines that offers content moderation can help you prevent fake reviews from being published on your site. Here are some pointers that content moderators commonly use in detecting fraudulent reviews:


Reviewer’s profile


The information a person places on his online profile during account registration can reveal if his identity is fake or not. The username alone can say a lot about a person’s credibility. The user’s review dashboard can also be reviewed and observed for patterns in terms of content.


Biased judgment

Generally, it is acceptable for reviews to be written in a negative light. But if a user’s record of reviews reveals purely negative ones, even targeting products with constantly high ratings, there’s a chance that the poster made an account just to submit negative remarks.


Duplicate accounts

This is a tricky characteristic to observe, but expert content moderators are trained to detect patterns in choice of words and sentence structure to identify duplicate fake accounts used to multiply negative feedback. Aside from this, modern tools that can detect IP addresses and other online tracking data can also be of help to content moderators.


Multiple identical posts

Multiple reviews for different products with the same template or thought pattern can send a red signal to content moderators. Usually, these identical posts are published one after the other in a short period of time. Most of the time, these reviews are also vaguely phrased and do not specify any feature unique to the product being reviewed.


Hijacking support


Some reviews can be written with the purpose of hijacking customer support. Fake reviewers do this by writing negative feedback about your brand and then later describing or directing attention to a competing brand. Sometimes, links to the brand’s website and specific details about similar products are included in the post.


Content moderation outsourcing is a business solution that can help you establish a good online reputation. All of these signs and more are taken into consideration by outsourcing service providers when training content moderators. With years of experience and high level of expertise, your content moderation team can help you get rid of misleading reviews from your website.



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Alistair Roque

Alistair Roque

Alistair Roque works as a content writer and blogger for Open Access BPO, a Makati-based outsourcing firm. At present, he spends most of his time writing about modern marketing tools encompassing all forms of media including mobile, e-mail, social media, and other digital platforms. He also gives tips on branding strategies, search engine optimization (SEO), and content marketing. To learn more about the digital marketing and back office solutions you may visit http://www.openaccessbpo.com or You may also want to follow me on Gplus

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