Launching your own social media contest to boost engagement

Keeping your online followers engaged with your brand is challenging. Many brands are competing in the digital sphere, and everyone wants to come out on top of the industry. It doesn’t come as a surprise that every brand out there has its own online strategies that help drive traffic to their sites. Many businesses make use of their websites as a platform for customer support services mixed with just the right amount of entertainment.

5 Ways to encourage content sharing with your audience

  Many companies and organizations have been leveraging on the power of social media for their digital marketing and advertising needs. In many cases, these groups take on content marketing as a tactic that helps them expand their reach and engage with their demographic. Here, sharing content over the social web has become the catalyst that enables these companies’ to grow their audience. When planned and executed properly, it can help your business reach more markets and convert mere spectators into well-engaged, paying customers.

When is the right time to outsource content moderation?

Online reputation is heavily influenced by what people see on your online properties. As soon as your website and social media page begin to attract a community of followers on a regular basis, the need for responsible online community management becomes inevitable. This is why content moderation has become an essential component of community management.

4 Social commerce strategies that you should be using now

What social media trends could help businesses launch successful e-commerce campaigns this year? Open Access BPO lists down four strategies that are fast changing the digital marketing game.