7 Skills that make an effective social media manager

Sure, you have a great social media marketing plan, but it won’t matter if the person handling it can’t implement it well. An effective social media manager is instrumental in propelling a brand through the social networking space, especially since consumers are driven by the accessibility of these platforms.

4 Tips to make the most out of your visual marketing campaign

Visual marketing has become increasingly popular in recent years. It’s perhaps best exemplified by the saying “A picture is worth a thousand words.” The allure of multimedia content, including photos and videos, has created a new frontier in marketing. Social media also gives these visuals a boost, allowing them to reach more people in an instant.

6 Ways to handle negative feedback on social media

In this changing world, customers are turning to social media to find out more about brands instead of just networking. As consumers flock to this platform, businesses have also started to use social media to market their products and services.

5 Red flags to watch out for when outsourcing social media marketing

As your business’ social media following grows, it becomes more difficult to engage customers and address their concerns. In the process, you may end up compromising the quality of your performance. In these situations, outsourced firms that specialize in digital marketing can help boost your social media campaigns. They can manage your online presence in ways that suit your audience’s preferences. This way, they can help you achieve your main targets.

5 Tips for better help desk and tech support services

Mastering the technical aspect of customer service can be difficult. When consumer electronic products and software that are meant to be efficient fail to get the job done, users easily get frustrated. At times like this, brands need to help people make the most of their purchases. One of the best ways to do so is to provide reliable and responsive support across multiple platforms.

Your basic guide to recruitment process outsourcing

In a fast-paced business environment, organizations are competing not just over customers but also over employees. Successful companies are made up of people with the right skills and knowledge, and that’s why recruitment remains one of the core functions of staff management. Brands can’t afford to suffer from staffing problems if they want to be ahead of the race.

What’s getting in the way of your market research?

Almost every brand out there has sophisticated means of gathering customer insights. But this alone isn’t enough. What makes a successful market research is an organization’s ability to understand data and apply what they learned to day-to-day operations. But as the data that companies handle become even more complex, getting to know customers is also becoming more challenging.