Content moderation is more than just about protecting your website from damaging content; it’s also about protecting your business from things that can affect its bottom line. Open Access BPO explains how your revenues can be affected by poor content moderation.
The moment your business website welcomes user-generated content, it instantly becomes exposed to several risks. Without effective content moderation practices, the online experience of your site visitors may be negatively affected by the damaging content found on your review and comment sections.
Outsourcing content moderation services is a common practice among businesses with corporate websites. Tapping an expert team that can filter contributions of your online community can go a long way in protecting your bottom line.
Protecting your online reputation
If your website has a dedicated section for user reviews, customer feedback, or blog comments, you know how positive reviews can strengthen your brand’s online reputation. Since consumers would naturally try to see how other people benefited from your products, reading positive reviews can reinforce their purchasing decision.
Even if you have several positive product reviews, however, the inclusion of a few negative ones can severely affect the impression your website makes with every site visit. Some competing brands may leave comments to actively scout customers from you. This leads to weakening of support from your customer base.
In other words, fake reviews and other damaging content can reduce your sales. The absence of content moderation leads to the weakening of your customers’ trust. Since your website is usually the first point of contact between your brand and your customers, trust must be established upon landing at your online portal.
Ensuring customer loyalty
Damaging content can also affect the loyalty of your current customers. The lack of moderation can be translated to poor management of resources. This can give you an image of inadequacy, which can lead to poor customer satisfaction. Needless to say, customer attrition can lead to setbacks in terms of revenues and business longevity.
In a way, the reviews published on your website serve as advertising materials for your brand. Users give fresh perspectives that people would always want to know when learning more about your products. Screening out fake reviews that are intentionally made to bring your name down can therefore help protect your reputation and your relationship with your customers.
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