When is the right time to outsource content moderation?

Online reputation is heavily influenced by what people see on your online properties. As soon as your website and social media page begin to attract a community of followers on a regular basis, the need for responsible online community management becomes inevitable. This is why content moderation has become an essential component of community management.

5 Mistakes that can cause your social media strategy to fail

Social media is now a mainstream communication tool that every business needs. This isn’t surprising considering that almost everyone uses different social media sites to connect and engage with each other, whether personally or professionally. Its wide reach has indeed convinced companies that it’s also a powerful business tool, prompting them to develop and maintain their online presence to reach their respective target markets.

How to choose the right photos for your social media pages

Choosing the right image has a significant impact on the overall look and feel of your entire social media platform. More than the quantity and even quality of the text, the first thing site visitors will notice are the images. This is why knowing how to put up images that blend harmoniously is important to captivate the audience even at first glance.

4 Social commerce strategies that you should be using now

What social media trends could help businesses launch successful e-commerce campaigns this year? Open Access BPO lists down four strategies that are fast changing the digital marketing game.