7 Skills that make an effective social media manager

Sure, you have a great social media marketing plan, but it won’t matter if the person handling it can’t implement it well. An effective social media manager is instrumental in propelling a brand through the social networking space, especially since consumers are driven by the accessibility of these platforms.

4 Tips to make the most out of your visual marketing campaign

Visual marketing has become increasingly popular in recent years. It’s perhaps best exemplified by the saying “A picture is worth a thousand words.” The allure of multimedia content, including photos and videos, has created a new frontier in marketing. Social media also gives these visuals a boost, allowing them to reach more people in an instant.

6 Ways to handle negative feedback on social media

In this changing world, customers are turning to social media to find out more about brands instead of just networking. As consumers flock to this platform, businesses have also started to use social media to market their products and services.

Ensuring customer satisfaction through live chat

There are many ways to engage with your customers and solve their problems, but one of the most popular ones is chat support. A 2015 study shows that 92% of customers prefer live chat over other platforms when seeking assistance from brands. This channel can make up for the limitations of other customer service touchpoints, like the phone, email, and social media. Here’s how it ensures customer satisfaction.

5 Red flags to watch out for when outsourcing social media marketing

As your business’ social media following grows, it becomes more difficult to engage customers and address their concerns. In the process, you may end up compromising the quality of your performance. In these situations, outsourced firms that specialize in digital marketing can help boost your social media campaigns. They can manage your online presence in ways that suit your audience’s preferences. This way, they can help you achieve your main targets.

4 Ways outsourcing companies help beat the holiday rush

The holiday season is a high-demand phase for all businesses. It’s a time for giving, which means almost everyone goes shopping. Others, however, turn to the Internet to purchase from online shopping site. But no matter where your business is—whether it’s a physical establishment or a virtual one—you cannot escape the exciting yet challenging holiday shopping rush.