Many companies and organizations have been leveraging on the power of social media for their digital marketing and advertising needs. In many cases, these groups take on content marketing as a tactic that helps them expand their reach and engage with their demographic. Here, sharing content over the social web has become the catalyst that enables these companies’ to grow their audience. When planned and executed properly, it can help your business reach more markets and convert mere spectators into well-engaged, paying customers.
Outside social networking sites, brands use social share buttons not only to encourage people to share their content online, but also to make it easy for them to do so. If a piece of content gets shared many times online, it can easily go viral. This is why every post must be well-crafted to reach your audience through likes, shares, and comments. To maximize this opportunity, here are a few tips:
1. Elicit positive emotions
Happy and funny topics are always worth sharing because people want to pass on the positive feeling to their own family and circle of friends. While some negative posts can also garner many shares, it’s best to stick with posts that reflect your brand. So if you want your target market to associate your business with positive thoughts, make sure it’s obvious with the topics you choose to let the online community see.
2. Include images
Adding images to your posts provide support to your topics. It enhances not only the general look, but also the overall emotional appeal that makes posts more compelling. It also spruces up your content and draws attention to both your message and your brand. The important point to remember is to choose the right photos that best supports your message, and upholds your branding and marketing efforts.
3. Create a strong catch phrase
There’s a reason why a catchphrase is called a catchphrase: it’s catchy in a way that it immediately captivates the audience. This is the secret of most advertising campaigns that lead people to get hooked right away with their clever lines. The same concept must be applied in creating your own stream of catchphrases to get your readers’ attention. So take time to think and write witty and intriguing lines that can stir curiosity.
4. Make lists
One of the recently proven ways to make a piece of content shareable is to structure it into a list. People are commonly easily drawn to list-based articles and blog posts because they’re easier to read, especially when pointing out specific details and when disseminating instructions. Finding a compelling title for lists is also a good idea, a title that encapsulates what the entire post is about at a glance. Also, by including a number, you give readers an idea how many points they can expect to be taught in the article.
5. Engage and reciprocate content sharing
Since you’ll be using social networking sites to share your content online, it would be best to similarly follow one of social media marketing’s tenets: reciprocate content sharing. Here, you repost or reblog other people’s content. The important thing here is that the content you share must still be relevant to your brand’s identity, products, and services to help enrich your own variety of content. Another crucial point you’ll need to consider is the content source. Whose content are you sharing? Is it from a reputable source or an influencer?
And while you’re at it, you can also like and comment on other people’s relevant content and those that mention your company. These engagement options offer great opportunities to tap potential clients and increase brand visibility.
Take advantage of the power that social media brings in this generation. Make content sharing a habit for your target market by following these tips. What other tips can you give to encourage people to talk about your brand and share your posts?
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