Given the massive amount of content posted on the social web every day, businesses need content moderation to screen each and every submission they receive from their online community. With this process in place, social media managers can be sure that all kinds of content—from written posts and comments, to images and poll responses— follow the brand’s guidelines and are free from fraudulent claims.
In this article, we look into the particular types of content moderation that businesses implement to obtain feedback from and engage with their community.
When put into place, pre-moderation ensures that every piece of content are screened by social media moderators before they get approved and posted online. While not the most efficient, it’s the most reliable since social media managers have the time to thoroughly verify claims and inspect every included link.
This is most suitable for active and real-time conversations between a brand and its community. As users and customers post their comments on social media sites, moderators have the power to remove them when the conversation gets out of hand.
3. Reactive moderation
This is a type of moderation that allows the users to point out unpleasant and fraudulent content posted by other people. This is made possible through clicking a “report user” button that alerts moderators to review certain pieces of contents.
4. Distributed moderation
This type of content moderation is carried out through a rating system. Community members vote on whether a content is proper or appropriate for the social media page or forum thread before it gets published.
5. Automated moderation
When enabled, automated moderation mostly relies on word filters to detect inappropriate words and expressions. Word filter can replace a banned word with an alternative, or entirely block or reject a comment. While these parameters help determine whether or not it’s indeed safe to publish a piece of content, the human moderator is still needed to confirm the legitimacy of any claimed information.
Content moderation is an essential part of content marketing, most especially for businesses wanting to receive feedback, cultivate an active online community, and keep their brand’s reputation clean.
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