Visual marketing has become increasingly popular in recent years. It’s perhaps best exemplified by the saying “A picture is worth a thousand words.” The allure of multimedia content, including photos and videos, has created a new frontier in marketing. Social media also gives these visuals a boost, allowing them to reach more people in an instant.
But how you can maximize the use of visuals to generate great business results?
Studies show that the attention span of humans is now shorter than a goldfish’s, thanks to the advancement of technology. This makes it difficult for many of us to stay interested in and focused on online materials.
This is where visuals come in.
It’s important for marketers to capture the attention of customers fast and long enough to introduce their brand or market their products. Visuals can help them do this, as they can grab people’s attention better than text. This is the main advantage of using visuals for content marketing.
Some of the best platforms to use when it comes to visual marketing are Instagram and Pinterest. Boasting millions of users including a considerably large celebrity base, Instagram is a photo- and video-sharing social media app. They also allow users to create “stories,” which are quick updates that disappear after a set period. This feature is largely similar to Snapchat, another social app where users can tell their friends about their day. Pinterest, on the other hand, is all about curation. It allows users to collect images and “pin” them on a virtual board that serves as their own profile.
Both social media networks, when utilized properly, can help you widen your engagement and build a loyal following. Here are a few tips how you can make the most out of your visual marketing campaign.
1. Consider your target audience.
Knowing your demographic is important so you won’t be in the dark while marketing your goods and services. To whom are you marketing? Which audiences would you want to reach? What are their characteristics, and how do these influence their preferences?
For example, if you want to cater to US-based female creatives more, then Pinterest can be your go-to app. Majority of its users are females of varying ages living in the US. It’s a popular site for promoting anything art-related, such as interior design, sketches and painting, fashion and clothing, and others.
2. Crunch the numbers.
Always remember to check your analytics. Which types of posts tend to be more “liked?” Which types of content gets shared more? Are some platforms better for sharing certain types of content?
Create content based on what can garner more engagement and what can get more people talking about your brand.
3. Consistency is key.
Consistency matters in visual marketing. Each post should be in line with your brand’s voice, your audience’s characteristics, and your values. This is important, especially when marketing your product through social media influencers. An out-of-place ad might appear inauthentic and may thus backfire on your content marketing campaign.
4. Keywords and hashtags matter.
Using the right keywords and hashtags can lead more first-time visitors to your social pages. This can be effective in boosting your search engine rankings as well. Thus, make sure to use high-ranking keywords that accurately reflect the content of your promotional materials.
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